How We Work
Five stages from intake to report delivery. You will know exactly what stage we are at and what to expect next.
Intake & access
You complete a short intake form and grant read-only access to Google Search Console and Analytics. No more access than needed, and we document exactly what we pull.
Crawl & collect
We run a full site crawl using our tooling stack, pull data from Search Console, and collect competitor data. For large sites, the crawl runs overnight.
Analyse & prioritize
Raw data goes through our analysis framework. Issues are grouped, scored, and ranked by impact. Low-impact cosmetic findings go at the bottom, or out entirely.
Report delivered
You receive a structured document, not a raw export. Each section covers a specific area with findings, evidence, and specific recommendations.
Review call
We walk through the report with you or your team. Questions, clarifications, and implementation guidance all happen on this call.
What to expect and when
| Stage | Diagnostic | Performance | Dominate |
|---|---|---|---|
| Onboarding email | 1 business day | 1 business day | 1 business day |
| Intake form due | Within 48 hrs | Within 48 hrs | Within 48 hrs |
| Crawl & data pull | 1-2 business days | 2-3 business days | 3-4 business days |
| Analysis & writing | 2-3 business days | 3-4 business days | 5-7 business days |
| Report delivery | 5-7 business days | 5-7 business days | 7-10 business days |
| Review call | Included | Included x2 | Bi-weekly x3 |
| Re-check | N/A | 30 days post-delivery | 3 months monitoring |
One clear document, not a raw data dump
Every audit report is a structured PDF. Findings are grouped by category, ranked by impact, and each issue includes: what was found, why it matters, and specific steps to fix it.
Alongside the PDF, you receive an issue tracker as a Google Sheet. Columns for status, assignee, and resolution notes so your team can run it as a sprint backlog without any additional setup.
For clients with developers, we write fix descriptions at a technical level. For in-house marketing teams, we frame findings in business impact terms first, then back that with the technical detail.
Narrative analysis organized by category with evidence screenshots and data references throughout.
Google Sheets format with priority column, category, impact score, and implementation notes.
Calls are recorded and shared. If your developer was not on the call, they can watch the relevant sections.
Two weeks of follow-up questions via email after report delivery, included in all packages.
Ready to start?
Pick a package or build your own. We confirm scope before any work begins.